Glitter & Grit

Logo & Identity / Website / Advertising / Social Media / Merchandise Design

Glitter & Grit is a St. Catharines-based events company specializing in themed birthday parties for kids ages 2-13. The company name was inspired by the two main overarching themes that make up the parties— “Glitter”, representing the fancier side of things with its Princesses and Tea parties, and “Grit” for the more action-adventure parties like Superheroes and Mad Science. The logo was then designed to emulate these two sides with the word “Glitter” in a softer rounded italic form and a pink circular dotted “i”, and “Grit” set in a more angular style with a blue square dotting the “i”. These two colored shapes were then used to create characters that could embody the various party themes and serve as instantly recognizable brand elements of Glitter & Grit. A responsive website was then developed and content for an initial launch campaign through social media. The whimsical tone of the brand messaging was designed to reflect the “young at heart” spirit of the two founders and set an expectation of a fun and memorable experience with both children and parents.

Project Credits

Strategy / Creative Direction / Design / Website Development / Writing: Anthony Furia

Glitter & Grit Logo Design by Furia
Glitter & Grit Illustration by Furia
Glitter & Grit Pattern Design 1 by Furia
Glitter & Grit Handout Design by Furia
Glitter & Grit Social Media Content 3 by Furia
Glitter & Grit Website Development by Furia
Glitter & Grit Advertising 2 by Furia
Glitter & Grit Wrapping Paper Design by Furia
Glitter & Grit Social Media Content 4 by Furia
Glitter & Grit Pattern Design 2 by Furia
Glitter-and-Grit-events-design-by-Furia
Glitter & Grit Tshirt Design by Furia
Glitter & Grit Social Media Content 1 by Furia
Glitter & Grit Business Card Designs by Furia
Glitter & Grit Advertising 1 by Furia
Glitter & Grit Responsive Website by Furia
Glitter & Grit Outdoor Media Design by Furia
Glitter & Grit Merchandise Design by Furia
Glitter & Grit Advertising 3 by Furia
Glitter & Grit Pattern Design 3 by Furia
Glitter & Grit Loot Bag Design by Furia
Glitter & Grit Advertising 4 by Furia
Glitter & Grit Flyer Design by Furia
Glitter & Grit Social Media Content 2 by Furia

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