The Visual Medium (TVM) is a collective of artists and filmmakers who create music videos and documentaries for bands, groups, and solo artists. TVM approached us to create an identity system and website with the directive of interpretative surrealism. The logo was designed to represent the birth of ideas and images that surface from the depths of the subconscious while listening to music. Graphics for the website were inspired by the inkblot symmetry of the Rorschach test—a nod to our individual interpretations and experiences with music. In addition, a series of media players were designed to embody the themes and mood of each of the music videos and to create intrigue in the viewer through the lure of the unknown. This idea was carried further by the decision to not include a still of each video so as to limit the ability to pre-judge an entire video based on a single frame.
Strategy / Creative Direction / Design / Website Development: Anthony Furia