Proviso

ProViso is a leading technology recruitment and consulting firm based in Toronto.

Challenged by a limited range of communication assets, ProViso sought to grow the visual language of their brand beyond their existing identity. The verbal tone of the brand was first analyzed and refreshed. New typefaces and usage guidelines were implemented along with an extended colour palette beyond ProViso’s primary two-colour scheme into secondary and tertiary ranges. Drawing inspiration from the interconnection of business relationships the recruitment industry is driven by; a custom icon set based on nodes and networks was developed to express ProViso’s various service offerings. The flexibility of this approach lends to an infinite array of dynamic yet consistent design possibilities for future needs.

The website went through a complete overhaul to reflect the refreshed brand identity. Marketing collateral and corporate stationery were also redesigned. A warmer and more casual design approach to the ProViso blog and social media channels was developed through a series of illustrated figures and graphic icons.