Sir Offbeat

Sir Offbeat is a Toronto DJ, Producer, Composer and Sound Designer. Developing a rigid brand identity serves little purpose for an artist whose mood and inspiration for each composition differs at the time of creation. Using this understanding as a foundation, the logo was designed to serve as a framework so that each song can express its own individual personality within a consistent shape representative of the artist. This design approach to brand identity is timely in an age where music is largely streamed and downloaded as singular tracks.