Beyond The Wall are a punk-rock band from Ajax, Ontario. Furia was approached to create a visual concept that communicated the band’s social perspective and lyrical themes across promotional and merchandise channels. Drawing upon the band name for inspiration, “The Wall” was explored as a barrier between hope and despair, truth and idealism, vitality and numbness. We all put barriers up to protect us from feeling vulnerable, particularly in our youth; barriers that are either self-constructed or placed upon us by others. This idea was taken further by applying it to the metaphor of a mask—the daily veneer we wear in order to hide our fears and insecurities. This concept was then executed as a bright illustrated figure with a happy expression crumbling away to reveal the hollow void within, and the question posed “Are You Alive Beyond The Wall?”.
Strategy: Vanessa Markov, Anthony Furia Creative Direction / Illustration / Lettering: Anthony Furia