Biometric Bias

Artificial Intelligence / Website / Logo & Identity / Event Signage

Biometric Bias is an Artificial Intelligence (AI) project that questions our increasing reliance on machine-based decision making by demonstrating the consequences of AI when trained on inherently biased data.

Developed for the Ontario Science Center’s annual Tech Art Fair, Furia and a team of three other creative industry professionals developed and trained an AI on The Chicago Face Database — a research study data-set consisting of hundreds of photographs of peoples faces that had been subjectively rated by over one thousand participants who took part in the study (ratings included how threatening, attractive, trustworthy, happy, and depressed the people in the photographs looked). The Biometric Bias AI first analyzed extensive facial measurements and physical properties of the photos, then correlated this data with the ratings of the biases of the participant study. A web application was then developed so that attendees of the Tech Art Fair could interact with Biometric Bias by standing in front of a digital screen and have their facial data analyzed through a webcam in order for the AI to make assumptions about them based on the ratings of similar faces from the data-set.

Over 15,000 people interacted with Biometric Bias over the course of the three-day event, provoking much thought and discussion concerning the implications of AI built on biased data-sets (whether conscious or unconscious) as we transfer more and more authority from human intelligence to artificial intelligence.

Project Credits

Creative Direction: Anthony Furia, Aaron Wong, David Nuff, Kevin Meric
Project Lead / AI Architect / Back-end Web Development: Aaron Wong
Front-end Web Development / UI Design: Anthony Furia
Graphic Design: Anthony Furia, David Nuff
Project Coordinator / Installation Design & Production: Kevin Meric

Biometric Bias Logo Brand Identity design by Furia and David Nuff
Biometric Bias Responsive Web App design by Furia
Biometric Bias Conference Signage design by Furia
Biometric Bias facial recognition algorithm design by Furia
Biometric Bias AI UI UX Responsive web design by Furia
Biometric Bias Business Card design by Furia and David Nuff
Biometric Bias AI UI UX mobile web design by Furia

© 2019 Furia