Maintaining healthy teeth and gums is the key to preventative dental care. This message became the focus of a print advertising and promotional campaign for Toronto-based dental practice, Marcelo Dentistry. Oral bacteria was designed to emulate the look of candy, reminding people of the link between sugar and tooth decay and that good oral hygiene is still the best way to reduce the need for dental surgery in future.
Project Credits
Creative Direction / Design / Illustration: Anthony Furia