Func. Monk

Logo & Identity / Typography / Website / Advertising

Func. Monk is a collective of functional movement rehabilitation specialists working with high-performance athletes and active lifestylers. No machines or technology are used in the Func. Monk healing process. This emphasis on manual therapies and their human-centric approach to patient care was the inspiration behind the design of the brand identity. A handwritten typeface was developed to capture the freeform expression and movement of the hand. The symbol is based on the initials F and M created as seven strokes to represent the seven energy centers of the body—a central concept to complete health and wellness of mind, body, and spirit. Imagery was developed to inspire patients towards positive outcomes, moving beyond the limitations of injury and a return to peak physical form.