Logo & Identity / Website / Advertising / Social Media / Merchandise Design
Glitter & Grit is a St. Catharines-based events company specializing in themed birthday parties for kids ages 2-13. The company name was inspired by the two main overarching themes that make up the parties— “Glitter”, representing the fancier side of things with its Princesses and Tea parties, and “Grit” for the more action-adventure parties like Superheroes and Mad Science. The logo was then designed to emulate these two sides with the word “Glitter” in a softer rounded italic form and a pink circular dotted “i”, and “Grit” set in a more angular style with a blue square dotting the “i”. These two colored shapes were then used to create characters that could embody the various party themes and serve as instantly recognizable brand elements of Glitter & Grit. A responsive website was then developed and content for an initial launch campaign through social media. The whimsical tone of the brand messaging was designed to reflect the “young at heart” spirit of the two founders and set an expectation of a fun and memorable experience with both children and parents.
Strategy / Creative Direction / Design / Website Development / Writing: Anthony Furia