Logo & Identity / Packaging / Social Media Content
Rashmi’s Bakery has been serving up delicious vegetarian cakes for well over a decade from their multiple locations across the GTA.
Having built a strong reputation and fiercely loyal customer base within the communities in which they serve, Rashmi’s Bakery sought to maintain the existing essence and familiarity of their brand while at the same time refreshing the visual identity with a contemporary look and feel that would align with their vision of future expansion into physical and online spaces. Brand colours were tweaked and expanded for a brighter, bolder, fresher take on their existing pink and green motif. New typefaces were chosen that carried forth the energy and joy of celebration. The logo was given a completely new treatment with custom typography and a hierarchical emphasis on the word “Rashmi’s” after research revealed that customers simply referred to the bakery this way. The “R” of Rashmi’s was designed to carry brand recognition even further; acting as a transparent window for cake box packaging and a vessel in which to promote the many special occasions and bespoke ordering options via their social media channels. A new tagline “Fast Fresh Fun. Your Way, Same Day.” and a shopping cart “cake slice” icon were developed to launch the bakery’s new same-day delivery online ordering platform.
Strategy / Creative Direction / Design / Illustration: Anthony Furia