Team Study is a community-driven education platform, providing students with the ability to find, create and collaborate on high-quality study resources for their university and college courses.
Finding inspiration in both the collaborative nature of the platform and its emphasis on accessibility and inclusion, the brand identity and subsequent graphic language were developed around the concept of various shapes of colour and size coming together to create and build as one. The logo specifically represents this idea through its abstract form of individual shapes focusing toward a central point, and the typographic emphasis on the word “team” and lowercase treatment of the wordmark to indicate the absence of hierarchy.
The Team Study web platform and a custom set of 60 icons were designed and developed utilizing the established graphic brand language to create a bold and unique UI. The tagline “Losers Compete. Winners Collaborate.” was conceived to further reinforce the essence of the brand and purpose of the platform. This fun and humouorus verbal tone was carried forward into all content writing for the platform, resulting in a strong and consistent brand language that received overwhelmingly positive feedback from the user community. To support the launch of Team Study, a series of promotional merchandise items were designed to introduce students to the platform and spread brand awareness throughout university and college campuses.
Strategy / Creative Direction / Design / Writing / Front-end Web Development: Anthony Furia Back-end Web Development: Aditya Chugh