Tosh Jeffrey

Logo & Identity / Website / Merchandise Design

Toronto-based artist Tosh Jeffrey is known for his expressive graffiti-inspired urban landscapes and bright abstract paintings. Tosh sought to create a unified brand that could carry across his current print and online needs and expand into future retail applications. The logo was designed to emulate the expressive brushwork of the artist’s cityscape paintings and give the impression of a painting signature. A new website was also developed to showcase the breadth of Tosh’s work and provide a better user experience for interested buyers in acquiring available artworks and commissioning new ones.