Anthony Furia
Creative Director /
Designer / Coder

Toronto, Canada
anthony@furia.ca

Artistree

Visual Identity / Product Design / Campaign — Digital, Print, Merch

Artistree is a curated music industry platform for undiscovered talent to grow their careers through exposure to labels, brands, and collaborative partnerships with established artists.

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Team Study

Visual Identity / Product Design / Campaign — Digital, Print, Merch

Team Study is a community-driven education platform, providing students with the ability to find, create and collaborate on high-quality study resources for their university and college courses.

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Design Thinkers

Interactive Experience / Data Visualization

DesignThinkers is Canada’s premier annual conference for creative communications and design professionals.

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Rashmi's

Visual Identity / Packaging / Campaign — Digital, Print

Rashmi’s Bakery has been serving up delicious vegetarian cakes for well over a decade from their multiple locations across the GTA.

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Alquemy

Visual Identity / Website

Alquemy is an executive search and consulting firm with a focus on the technology sector.

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Glitter & Grit

Visual Identity / Product Design / Campaign — Digital, Print, Merch

Glitter & Grit is a St. Catharines-based events company specializing in themed birthday parties for kids ages 2-13.

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Artistree

An identity, online presence, and awareness campaign was needed to launch the Artistree brand and attract underground performers to the platform to sign up and submit their music.

The visual identity was designed around the name and service offering of the platform. The letter “A” was abstracted into a tree icon with three colour segments representing the undiscovered talent, the labels and brands seeking the talent, and the Artistree platform which connects them.

A series of illustrations and design elements were created depicting various music industry themes, symbolism and cultural slang, which were in turn juxtaposed against representational human figures in a state of performance. This unique and memorable graphic language provided a vast array of digital content for the platform and social media channels, as well as merchandise and print advertising.

Artistree Logo Artistree Social Content Artistree Website Artistree Social Content Artistree Website Artistree Advertising Campaign Artistree Merch Artistree Advertising Campaign Artistree Social Content Artistree Advertising Campaign Artistree Social Content
Artistree Website Artistree Advertising Campaign Artistree Social Content Artistree Merch Artistree Social Content Artistree Visual Identity Artistree Social Content Artistree Visual Identity Artistree Social Content Artistree Social Content

Project Credits
Strategy / Creative Direction / Design / Illustration / Website Development: Anthony Furia

Team Study

Finding inspiration in both the collaborative nature of the platform and its emphasis on accessibility and inclusion, the brand identity and subsequent graphic language were developed around the concept of various shapes of colour and size coming together to create and build as one. The logo specifically represents this idea through its abstract form of individual shapes focusing toward a central point, and the typographic emphasis on the word “team” and lowercase treatment of the wordmark to indicate the absence of hierarchy.

The Team Study web platform and a custom set of 60 icons were designed and developed utilizing the established graphic brand language to create a bold and unique UI. The tagline “Losers Compete. Winners Collaborate.” was conceived to further reinforce the essence of the brand and purpose of the platform. This fun and humouorus verbal tone was carried forward into all content writing for the platform, resulting in a strong and consistent brand language that received overwhelmingly positive feedback from the user community. To support the launch of Team Study, a series of promotional merchandise items were designed to introduce students to the platform and spread brand awareness throughout university and college campuses.

Team Study Visual Identity Team Study Visual Identity Team Study Website Team Study Design System Team Study Website Team Study Advertising Campaign Team Study Visual Identity Team Study Website Team Study Merch Team Study Advertising Campaign
Team Study Website Team Study Design System Team Study Merch Team Study Website Team Study Advertising Campaign Team Study Website Team Study Merch Team Study Advertising Campaign Team Study Advertising Campaign

Project Credits
Strategy / Creative Direction / Design / Writing / Front-end Web Development: Anthony Furia
Back-end Web Development: Aditya Chugh

Design Thinkers

The Association of Registered Graphic Designers (RGD), who organize and host the two-day event, were looking for an interactive design piece that attendees could engage with between speaker presentations that conveyed the 2018 conference theme of “speak the truth”.

A series of industry-related questions had were displayed on the conference center main hall auditorium screen, inviting audience members to visit a bespoke URL on their mobile devices where they could respond and discover what the “black and white truth” looked like. Upon visiting the URL, participants were given the choice to answer the questions by clicking “yes” or “no” buttons. Responses were collected sequentially into a database and assigned a white square for “yes” or a black square for “no” which then displayed on the screen. As the results came in, audience members saw their collective responses visualized in real-time, building unique and intricate geometric patterns giving visual form to “truth”. Inspired by these response patterns, a series of experimental type specimens were later explored.

RGD Design Thinkers Interactive Experience RGD Design Thinkers Interactive Experience RGD Design Thinkers Lettering RGD Design Thinkers Interactive Experience RGD Design Thinkers Lettering RGD Design Thinkers Interactive Experience
RGD Design Thinkers Lettering RGD Design Thinkers Lettering RGD Design Thinkers Interactive Experience RGD Design Thinkers Interactive Experience RGD Design Thinkers Interactive Experience RGD Design Thinkers Lettering

Project Credits
Creative Direction / Design / Front-end Web Development: Anthony Furia
Back-end Web Development: Aditya Chugh

Rashmi's

Having built a strong reputation and fiercely loyal customer base within the communities in which they serve, Rashmi’s Bakery sought to maintain the existing essence and familiarity of their brand while at the same time refreshing the visual identity with a contemporary look and feel that would align with their vision of future expansion into physical and online spaces.

Brand colours were tweaked and expanded for a brighter, bolder, fresher take on their existing pink and green motif. New typefaces were chosen that carried forth the energy and joy of celebration. The logo was given a completely new treatment with custom typography and a hierarchical emphasis on the word “Rashmi’s” after research revealed that customers simply referred to the bakery this way. The “R” of Rashmi’s was designed to carry brand recognition even further; acting as a transparent window for cake box packaging and a vessel in which to promote the many special occasions and bespoke ordering options via their social media channels. A new tagline “Fast Fresh Fun. Your Way, Same Day.” and a shopping cart “cake slice” icon were developed to launch the bakery’s new same-day delivery online ordering platform.

Rashmi's Bakery Visual Identity Rashmi's Bakery Visual Identity Rashmi's Bakery Visual Identity Rashmi's Bakery Visual Identity Rashmi's Bakery Visual Identity Rashmi's Bakery Social Media Content
Rashmi's Bakery Packaging Rashmi's Bakery Packaging Rashmi's Bakery Visual Identity Rashmi's Bakery Website Rashmi's Bakery Visual Identity Rashmi's Bakery Visual Identity

Project Credits
Strategy / Creative Direction / Design / Illustration: Anthony Furia

Alquemy

The firm was in need of a strong visual identity that accurately represented the brand’s market position and the high-end standard of service and quality. To draw attention to the unique spelling of the company name, a bold and simplified approach was taken to the design of the logo. The typography and minimal colour palette further add to the perception of sophistication.

Supporting graphic elements draw inspiration from the complex networks and connections within the search and placement process, leading to the design of an elegant system of interlocking patterns that create a very distinctive and memorable graphic language.

Alquemy Visual Identity Alquemy Visual Identity Alquemy Visual Identity Alquemy Website Alquemy Visual Identity Alquemy Visual Identity Alquemy Packaging
Alquemy Visual Identity Alquemy Visual Identity Alquemy Website Alquemy Website Alquemy Website Alquemy Visual Identity

Project Credits
Strategy / Creative Direction / Design / Website Development / Writing: Anthony Furia
Photography: Fabio H Buritica

Glitter & Grit

The company name was inspired by the two main overarching themes that make up the parties— “Glitter”, representing the fancier side of things with its Princesses and Tea parties, and “Grit” for the more action-adventure parties like Superheroes and Mad Science. The logo was then designed to emulate these two sides with the word “Glitter” in a softer rounded italic form and a pink circular dotted “i”, and “Grit” set in a more angular style with a blue square dotting the “i”. These two colored shapes were then used to create characters that could embody the various party themes and serve as instantly recognizable brand elements of Glitter & Grit.

A responsive website was then developed and content for an initial launch campaign through social media. The whimsical tone of the brand messaging was designed to reflect the “young at heart” spirit of the two founders and set an expectation of a fun and memorable experience with both children and parents.

Glitter & Grit Visual Identity Glitter & Grit Visual Identity Glitter & Grit Visual Identity Glitter & Grit Advertising Glitter & Grit Visual Identity Glitter & Grit Website Glitter & Grit Visual Identity Glitter & Grit Packaging Glitter & Grit Visual Identity Glitter & Grit Visual Identity Glitter & Grit Visual Identity Glitter & Grit Merch Glitter & Grit Visual Identity
Glitter & Grit Visual Identity Glitter & Grit Visual Identity Glitter & Grit Website Glitter & Grit Advertising Glitter & Grit Merch Glitter & Grit Visual Identity Glitter & Grit Visual Identity Glitter & Grit Visual Identity Glitter & Grit Visual Identity Glitter & Grit Advertising Glitter & Grit Visual Identity

Project Credits
Strategy / Creative Direction / Design / Website Development / Writing: Anthony Furia